cut-through, creative comms and campaigns for real brands

Mr. B delivered the idea, development, and execution of this globally viral campaign, dripping in Mean Girls and Parent Trap references.

Paddy Power's most successful mischief campaign of all time -- Mr. B oversaw and the complete cross-channel campaign plan and delivery.

EA Sports's iconic video game franchise prides itself on its authentic tone of voice, which is why they've turned to Mr. B for in-game copy since 2017.

The most divisive election of all time: friendship company Flash Pack toured the US encouraging conversation. Mr. B's idea and campaign management.