The alternative World Cup

To drive eyeballs and engagement ahead of the FIFA World Cup (which we could *not* afford to sponsor) Paddy Power put on the CONIFA World Cup – an organisation for those nations shunned by the mainstream game, such as Tibet, the Korean community in Japan, and Zimbabwean tribe Matabeleland. Oh, and Isle of Man. We created a documentary series for Irish TV, live broadcast the tournament, and created a banging tournament anthem with Right Said Fred (before they went all divisive on social media).

When Arsenal defending announced that he was donating to a good cause, dependent on Arsenal winning football games (back to before they were good again, eugh), we knew it was time for fun.

Allbirds excitedly told us about their plans for an IPO... we were clueless, and figured others might be. So we enlisted Blink-182 drummer Travis Barker to explain what it was all about. Obviously.

Solo travel company Flash Pack wants to create one million friendships. How better to launch in the US than their co-founder asking strangers in New York to be his friend? While we laughed our heads off from just out of shot.

In the Welcome To Allbirds social series, which introduced and explained the brand through various talking heads, we unearthed this gem from co-founder Tim Brown on where the name came from.

With Liverpool about to seal a first league title win in 30 years, just as fans aren't allowed into games – or even watch games together – we came up with a solution, alongside former Liverpool forward Crouch.

With outgoing PM, Dancing Queen herself, Theresa May subject of much ridicule, we were asked to land press coverage for this dancing doll. We got it on the UK's biggest and most talked-about TV show. Somehow.