EA Sports FC

In-game copy for EA Sports's iconic video game series, over four iterations (and counting), including FIFA 17, FC 24, FC 25, and FC 26.

Spicy social ads

Brands pay to advertise against their rivals's keywords on Google. Makes sense. But why not at least have a bit of fun with it? Flash Pack were game, and signed off these ads against Gutsy Girls, G Adventures, EF Ultimate Break, Contiki, and Intrepid Travel. Fun.

New season magazine

Boasting five brilliant cover stars, including the then-Celtic captain posing with the rainbow flag on his cheek. It was released in all PP shops, the Mirror (UK and Ireland) and Daily Record, plus the MEN and Liverpool Echo, giving Pitch Invader a print run of more than a million.

Head of Trump Bets

The idea of Trump being President was quite funny once – so we at Paddy Power regularly newsjacked with a series of Trump-related betting markets, launching a dedicated microsite to host them all, and hired a Head of Trump Bets to manage them. Cue: coverage. An endless flow of copywriting opportunities.

Bets Booster

Website and product copywriting for North American accompaniment to gambling apps, helping consumers to maximise free bet sign-up offers.

Incentive Games