Most brands sound like robots. We work with those that don't: underdogs with a point of view and a bit of nerve.
Selected work
Mr. B helped Betfair show up as a brand around the 2026 World Cup, with a platform built on the most acute universal truths in culture: football opinions, and the connection that comes when they differ.
Read the case studyMr. B created, developed, and delivered the campaign that teamed Lindsay Lohan with Allbirds: a hero film dripping in Mean Girls and Parent Trap references, and watched everywhere.
Read the case studyWith the US more divided than ever, solo travel specialists Flash Pack charged us with turning them into a Friendship Company, to help grow their brand in America.
Read the case studyThe most successful mischief campaign in Paddy Power history. Mr. B oversaw the full cross-channel plan and delivery of the moment that hijacked the start of season.
Read the case studyEA's iconic football franchise prides itself on its authenticity, which is why they've trusted Mr. B with in-game copy for more than a decade. Including the transition to FC.
Read the case studyA World Cup hosted in a country with anti-LGBT+ laws. Paddy Power's response, led by Mr. B as Head of Mischief: every Russian goal funded an LGBT+ cause. Russia obliged. £170,000 raised.
Read the case studyGot a brief that needs more than a deck? Tell us what's broken. We'll tell you what's possible.
Send us a sentenceA Mr. Beige original
Pick an object. Watch it drift. Do it here, so you won't be tempted to IRL.
Pick somethingAre we for you?
Be honest. Be honest. Be honest. Thank you.
Who you're actually working with
Awards · accolades · anodyne