Case studies.
Our favourite past work, available for your scrolling pleasure. Or you can use the filters to get straight to what you want, you unromantic swine.
LiLo × Allbirds
Lindsay Lohan, the Lux Pinks, and a launch film dripping in Mean Girls and Parent Trap Easter eggs. The most successful brand campaign in Allbirds' history.
Paddy Power × Huddersfield
The most successful mischief campaign in Paddy Power's history. A pre-season weekend hijacked, the badge restored to the fans, the rest of football publicly invited to follow.
Paddy Power · 2018 World Cup
A World Cup hosted in a country with anti-LGBT+ laws. Paddy Power's response, led by Mr. B as Head of Mischief: every Russian goal funded an LGBT+ cause. £170,000 raised.
EA Sports FC
EA's iconic football franchise prides itself on its authenticity, which is why they've trusted Mr. B with in-game copy for more than a decade. Including the transition to FC.
Feeling brave? Paste a brief, draft, whatever into our innovative beige-o-meter tool, which then scores it 0–100, tells you what's making it beige, and how to improve it.
Flash Pack
With the US more divided than ever, solo travel specialists Flash Pack charged us with turning them into a Friendship Company, to help grow their brand in America.
Paddy Power × Missing People × Motherwell
During the pandemic, fans weren't just missing from the home end. They were missing from home, too. 1,190 blank silhouettes filled Motherwell's South Stand for the charity Missing People: and prompted a £150,000 partnership tail with Flutter the year after.
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