Case studies.
Our favourite past work, available for your scrolling pleasure. Or you can use the filters to get straight to what you want, you unromantic swine.
Uber Eats · World Cup 2026
Uber Eats weren't a 2026 World Cup sponsor. Their biggest rival was. Mr. B helped them find Hugo, a goat in Mexico who just happens to pick between national dishes.
Betfair · World Cup 2026
Every brand wants the World Cup. Mr. B helped Betfair sidestep the noise with a platform built on the loudest currency in Britain, football opinions.
LiLo × Allbirds
Lindsay Lohan, the Lux Pinks, and a launch film dripping in Mean Girls and Parent Trap Easter eggs. The most successful brand campaign in Allbirds' history.
Paddy Power × Huddersfield
The most successful mischief campaign in Paddy Power's history. A pre-season weekend hijacked, the badge restored to the fans, the rest of football publicly invited to follow.
Feeling brave? Paste a brief, draft, whatever into our innovative beige-o-meter tool, which then scores it 0–100, tells you what's making it beige, and how to improve it.
Flash Pack · 2024 US Election
With the US more divided than ever, solo travel specialists Flash Pack charged us with turning them into a Friendship Company, to help grow their brand in America.
EA Sports FC
EA's iconic football franchise prides itself on its authenticity, which is why they've trusted Mr. B with in-game copy for more than a decade. Including the transition to FC.
Paddy Power · 2018 World Cup
A World Cup hosted in a country with anti-LGBT+ laws. Paddy Power's response, led by Mr. B as Head of Mischief: every Russian goal funded an LGBT+ cause. £170,000 raised.
Allbirds × Travis Barker
When Allbirds went public on the Nasdaq under the ticker BIRD, the brand wanted everyone — not just investors — to care. We asked Travis Barker to break down the SPO from a bubble bath. For obvious reasons.
Paddy Power × Missing People × Motherwell
During the pandemic, fans weren't just missing from the home end. They were missing from home, too. 1,190 blank silhouettes filled Motherwell's South Stand for the charity Missing People: and prompted a £150,000 partnership tail with Flutter the year after.
Good Life+ · Euro 2024
On the eve of Euro 2024, Scotland legend Gordon Strachan sent England a good-luck message. Cue 48 hours of Tartan Army outrage, until the reveal: every England goal triggered a donation to Scottish grassroots football.
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